This is a real lesson from inside My Sell System, exactly as students see it. The full course is 10 modules and 44 lessons like this one, plus 136+ Canva templates and 30 promo reels.

Why this matters

This is where most people get stuck. They fall in love with four ideas at once, wait for certainty that never comes, and quietly do nothing. Module 2 has been building to this moment: lesson 2.1 gave you problems you have solved, 2.2 gave you your best-fit formats, 2.3 gave you a shortlist of five. Today you make the decision, and the rest of the course stops being theory.

Step 1: Accept the standard you are aiming for

You are not looking for the perfect idea. You are looking for a good enough idea that you will actually finish.

Your first product is a training product. It teaches you the full loop: create, list, price, describe, promote, improve. Every one of those skills transfers to product two, which will be better because product one exists. The seller who lists an imperfect checklist this month learns more than the person who researches for a year.

You do not need to be a certified expert either. You need to know more than the person you are helping, and you proved you do in lesson 2.1. That is the bar. It has always been the bar.

Step 2: Check real demand in 30 minutes

Before scoring your ideas, spend half an hour finding out what buyers already pay for. Here is the exact process, using Etsy because it is the easiest marketplace to research openly (Module 3 covers where you will actually sell):

1. Open etsy.com and search the plainest name for your idea, for example “wedding budget spreadsheet”.
2. In the search bar, note the autocomplete suggestions. These are phrases real buyers type. Screenshot them.
3. Open the top 5 results that are digital downloads. For each, note the price in £, the number of reviews, and what the listing photos emphasise.
4. Read 5 to 10 reviews on the two busiest listings. Write down exactly what buyers praise and exactly what they wish was different.
5. Repeat for each shortlisted idea. Ten minutes per idea is plenty.

While you are looking, note seasonality too. Some ideas sell all year (budgeting, CVs, cleaning schedules) while others spike hard and then sleep (Christmas planners, back-to-school packs, wedding items peak after engagement season around January). Seasonal is fine as long as you know it going in and time your launch a couple of months ahead of the peak, not after it.

A crowded search result is good news. A hundred competing planners means a market full of buyers. An empty result usually means nobody is buying, not that you have found untapped gold. What you want is a busy category plus a gap: something reviewers keep asking for that the bestsellers do not include.

Step 3: Score each idea with the First Product Picker

Now score every shortlisted idea from 1 (weak) to 5 (strong) on these five questions:

Add up the scores. Highest total wins. If two ideas tie, pick the one that scored higher on Speed, because momentum matters more than anything else at this stage.

A clearly hypothetical worked example: say your shortlist came down to a wedding budget spreadsheet and a moving house checklist. The spreadsheet scores 5, 5, 4, 4, 5 for a total of 23, because you planned your own wedding, listings are busy, and reviewers keep asking for a UK version with deposits and supplier tracking. The checklist scores 4, 4, 5, 2, 3 for 18. The spreadsheet wins. Decision made, no agonising.

Step 4: Sense-check the price potential

You will set your real price in Module 3, but a quick sanity check now avoids picking a product with no headroom.

From your demand check, note the typical price band. Say wedding budget spreadsheets cluster between £4 and £12. A sensible first-listing plan, clearly hypothetical, looks like this: launch at £6, near the middle, then raise towards £9 once early reviews land. At £6 you keep roughly £5 after typical marketplace fees, so 20 sales in a month is around £100. Modest, real and repeatable, and it compounds as you add products.

Step 5: Commit in writing

A decision is not real until it is written in one specific sentence. Fill this in for your winning idea:

An example, clearly hypothetical: “I am making a budget spreadsheet for engaged couples planning a UK wedding that helps them track every cost and deposit in one place, including the supplier payment schedule reviewers kept asking for. Version one will be finished by the 14th. Launch price band £6 to £9.”

That sentence is now the brief for everything you build in Modules 3 and 4. When a new shiny idea whispers at you next week, and it will, the answer is: noted, added to the ideas list, back to the brief.

Step 6: Close the door on the other ideas, gently

The four ideas you did not pick are not dead. Move them to a “Later products” section of your note. The fastest-growing shops are built by shipping product one, learning from real buyers, then releasing product two into the same audience. Your runner-up idea will be stronger in two months than it is today, because by then you will have customer feedback, reviews and listing experience to build it with.

Common mistakes

• Waiting for certainty. No amount of research tells you for sure what will sell. Only listing it does. The picker gets you to a confident decision, and the market supplies the rest of the answer.
• Skipping the 30-minute demand check. Scoring from imagination alone is how people build products nobody searches for. The check is half an hour. Do it properly.
• Choosing the ambitious idea over the finishable one. The 50-page guide loses to the weekend spreadsheet every time for a first product. Finished and listed beats impressive and abandoned.
• Treating an empty market as an opportunity. It is almost always a warning. Go where buyers already are and out-serve the bestsellers on one specific thing.
• Reopening the decision every few days. Idea-switching resets your progress to zero each time. The brief stands until version one is listed. Then you may review it with real data.

Do this now

This is the most important task in Module 2. Allow 45 minutes, ideally in one sitting.

• Run the 30-minute demand check from Step 2 on each shortlisted idea, using the swipe template.
• Score every idea with the First Product Picker and total them up.
• Fill in the commitment sentence from Step 5 for the winner, with real dates.
• Move the remaining ideas to a “Later products” list.
• Tell one person what you are making and when version one will be done. Saying it out loud makes it real.

Time note: about 10 minutes to read, then 45 minutes for the demand check and decision. Budget an hour, and protect it.

Next up: Module 3, starting with lesson 3.1, Choosing Your Sales Platform, where you will pick the shop your new product will live in and see exactly what each platform charges in £.

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